Georgia Tech-Savannah’s April Learners & Leaders session, “Going Bananas! How Fans First Entertainment Saved Baseball in Savannah,” will be led by Jared Orton, president of the Savannah Bananas. The course will take place on Thursday, April 19, from 8:00 – 9:30 a.m. with breakfast & networking at 7:30 a.m. Attendees will learn branding tactics to attract attention and generate leads, loyalty-building human resources practices, and online marketing strategy.
 
“Having the Savannah Bananas speak to our audience is an opportunity to combine the fun of sports entertainment with the reality of marketing and business strategy,” said Diane Lee, director of Georgia Tech-Savannah. “Jared will deliver an entertaining and informative discussion for our attendees which will provide them with tactics to implement in their own workplace.”

The Savannah Bananas collegiate league baseball team has seen tremendous success from breaking attendance records in the Coastal Plain League to garnering national media coverage since its launch in February 2016. Orton is an executive member of the team that develops their multimedia campaigns and unique game structure which attracted over 100,000 fans to games in 2017. His marketing approach focuses on creating a family atmosphere on and off of the field, entertaining audiences with memorable experiences, and capturing attention through unconventional means.
 
The talk, which will include remarks followed by an interactive discussion, will take place at the Georgia Tech Savannah campus at 210 Technology Circle. Breakfast and networking will begin at 7:30 a.m.; the program will run 8-9:30 a.m. Cost, including breakfast, is $15. Marketing professionals, small business owners, human resource professionals, online advertisers, and Savannah Bananas fans are encouraged to attend.
 
Georgia Tech-Savannah’s Learners and Leaders series is an effort launched in 2014 to help companies in the coastal region stay current. To date, members of the coastal community have heard speakers on topics of relevance to the business community, including mobile apps, coaching and mentoring, leadership and logistics. To register or learn more about upcoming programs, go to pe.gatech.edu/Sav-Learners or email [email protected] for details.