Ray Owens, president of DX Marketing, a full-service direct marketing firm headquartered in Savannah, Ga., was a distinguished panelist today at the Oracle OpenWorld conference today in San Francisco. Owens, along with marketing executives at General Mills, Sherwin Williams, Charles Schwab and other global brand name companies, were featured speakers at OpenWorld’s Database Analyst Summit.

Oracle is one of the world’s largest computer technology companies specializing in computer hardware systems and enterprise software products, including database management systems. Oracle OpenWorld is the industry’s preeminent business and technology conference. The event offers thousands of educational sessions, as well as hundreds of demos and exhibitions from more than 400 partners. Attendees gain valuable product and industry-specific insight to help them transform their business with Oracle.

During the panel discussion, Owens shared details of DX Marketing’s rapid success building customer acquisition programs via Oracle’s cloud marketing and database services.