Final Week of Online Desktop Holiday Spending Before Christmas Climbs to 15% vs. Year Ago
Wednesday, December 21st, 2016
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season. For the holiday season-to-date, $55.2 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week (Dec. 12-18) posted a strong 15-percent growth in online sales, taking in $7.6 billion in desktop spending in what was the last full week before Christmas. Free Shipping Day (Friday, Dec. 16) saw $967 million in desktop spending, closing out a streak of 22 consecutive days reaching a billion dollars in online desktop sales and bringing the season-to date total to 30 days achieving that milestone.
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2016 Holiday Season To Date vs. Corresponding Days* in 2015 Non-Travel (Retail) E-Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Desktop Computers Source: comScore, Inc. |
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Millions ($) |
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2015 |
2016 |
Percent Change |
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Season to Date (Nov. 1-Dec. 18, 2016) |
$49,057 |
$55,246 |
13% |
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Pre-Thanksgiving (Nov. 1-23, 2016) |
$19,206 |
$21,263 |
11% |
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Thanksgiving thru Most Recent Week (Nov. 24-Dec. 18) |
$29,851 |
$33,983 |
14% |
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Thanksgiving Day (Nov. 24) |
$1,096 |
$1,287 |
17% |
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Black Friday (Nov. 25) |
$1,656 |
$1,970 |
19% |
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Holiday Weekend (Nov. 26-27) |
$2,169 |
$2,486 |
15% |
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Cyber Monday (Nov. 28) |
$2,280 |
$2,671 |
17% |
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Thanksgiving thru Cyber Monday |
$7,201 |
$8,414 |
17% |
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Cyber Week (Nov. 28-Dec. 4) |
$9,745 |
$10,980 |
13% |
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Cyber Week Mon-Fri (Nov. 28-Dec. 2) |
$7,815 |
$8,802 |
13% |
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Cyber Weekend (Dec. 3-4) |
$1,929 |
$2,178 |
13% |
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Green Monday (Dec. 12) |
$1,408 |
$1,621 |
15% |
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Free Shipping Day (Dec. 16) |
$845 |
$967 |
14% |
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Most Recent Week (Dec. 12-18) |
$6,559 |
$7,562 |
15% |
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Most Recent Work Week Mon-Fri (Dec. 12-16) |
$5,479 |
$6,192 |
13% |
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Most Recent Weekend (Dec. 17-18) |
$1,080 |
$1,370 |
27% |
*Corresponding days based on corresponding shopping days (November 3 thru December 20, 2015)
"This final full week of online holiday shopping before Christmas saw an uptick in desktop spending, finishing off the season on a high note and bringing the season-to-date growth rate to 13 percent," said comScore CEO Gian Fulgoni. "While the corresponding shopping week last year tailed off in the end, due to it falling two days closer to Christmas, this year we saw strong growth through Free Shipping Day, with four billion-dollar spending days and a notable weekend surge as consumers rushed to get their online orders in with enough time to ship their gifts before the holiday. The heaviest spending days of the season are now behind us, but there is still another $7-8 billion that will be spent over the balance of the year that will once again get us to new all-time highs for desktop e-commerce."
