Shane's Rib Shack Celebrates 15th Anniversary With Annual Rib Giveaway Event on April 29th
Friday, April 7th, 2017
Restaurants are a driving force of the Southeast's economy. They provide jobs, build careers and play a vital role in communities for hundreds of thousands of people throughout the region. According to the National Restaurant Association, Georgia will see restaurant sales of nearly $20 billion in 2017. Significantly contributing to this trend is Shane's Rib Shack, which is experiencing its second year of highest average unit volume since it started franchising, as well as sustaining an above industry unit increase year-over-year. While other brands look to increase store counts, Shane's Rib Shack has experienced success through a strategic focus on increasing its AUV, which is a model that has resulted in sustainable growth.
"Trends are here today and gone tomorrow. We are staying true to what we have always done, which is provide customers with real authentic BBQ and a memorable dining experience," says Shane Thompson, president and founder of Shane's Rib Shack. "Our AUV increase is a result of our laser focus on simplifying operations, improving food quality and providing excellent customer service."
Shane's Rib Shack's relationship with local suppliers, distributors and community members allow for new and existing franchisees to share the benefits of joining a regional franchise company. Specifically, in 2017, Shane's Rib Shack signed an advantageous contract with its pork producer which has put the brand in a great position to succeed and avoid raising prices. Additionally, customers have responded well to the brand's all-natural menu offerings, such as its antibiotic and hormone-free chicken and fresh vegetables. New Shane's Rib Shack locations such as Montgomery, Ala., Rock Hill, S.C. and Gastonia, N.C. have benefitted and are experiencing record sales.
Fan Favorite Event Gets Bigger for the Company's 15th Anniversary
As a thank you to its loyal fan base and the communities in which the restaurant serves, Shane's Rib Shack will host its eighth annual Rib Giveaway on Saturday, April 29. The first 101 guests at participating locations will receive a free half rack of slow-smoked baby back ribs, a 20-ounce beverage and special edition numbered Rib Giveaway t-shirt to kick off summer BBQ season. The line will begin at 8 a.m. at each location and participants must be 13 years or older to qualify.
"Our loyal fans are why we want to celebrate along with 15 years in business. The Rib Giveaway was designed to recognize how much the fans mean to us," continues Thompson. "We've come so far as a brand since we started in a tiny shack in McDonough, Georgia. On Saturday, April 29, we will take a step back, say thank you to our fans and soak in all that we have accomplished these past 15 years."
As a special celebration for Shane's Rib Shack's 15-year anniversary, the first 101 at each participating location will be eligible to enter for a chance to win one of five $2,500 cash grand prizes. The winners will be announced by 5 p.m. EDT on April 29 and participants must be 18 years or older to qualify.