Digital marketing expert and experienced CMO Jacqueline Gomez has assumed the role of Chief Marketing Officer/Chief Digital Officer at DXM Marketing, a national data-driven targeted marketing firm. In this dual capacity, Gomez will set the direction and processes for the firm’s data research, analytics and digital marketing strategies. She will also manage the firm’s strategic marketing initiatives, from targeting to positioning to implementation.

Prior to joining DXM, Gomez served for nearly four years as CMO of Clearcast Digital Media, which specializes in marketing and investment consulting for private equity companies’ portfolio of businesses. Previous experience includes senior marketing and strategy positions for large digital marketing agencies, multi-million dollar private companies, and mission-based startups, leading each to strategic growth. Her background and experience will play a pivotal role in DX Marketing, as the company focuses on leveraging its proprietary data solutions to support ROI-focused, performance marketing and strategy guidance for clients.

DXM President Ray Owens says, “Jackie brings a remarkable depth of marketing acumen and digital intel that will help ensure we continue on our path of explosive growth. I look forward to having her insight and leadership as we continue to bring new data-driven innovations to our clients.”

Gomez has a bachelor’s degree and MBA from the University of Texas where she graduated Magna Cum Laude.