Peacock Automotive is pleased to announce the addition of retail automotive veteran Jim Thayer as its new chief operating officer.

As the company’s new COO, Thayer oversees the daily operations of Peacock Automotive dealerships in South Carolina, Georgia and Florida.

“I genuinely admire Peacock Automotive’s philosophy of doing the right thing and putting customers and staff first,” said Thayer. “When the opportunity presented itself, it was just a natural decision for me.”

Thayer has more than 30 years of experience in the retail automotive business. He was most recently the retail operations manager for Berkshire Hathaway Automotive, one of the largest automotive dealer groups in the country, where he oversaw 34 dealerships in Texas and Missouri.

“There was no question that Jim was the perfect candidate for the position,” said Warner Peacock, Peacock Automotive’s President and CEO. “It’s more than skills. It’s our values and goals that are aligned, and that’s what will make this growing business successful.”

Thayer, a native of Michigan, will relocate to Bluffton from Dallas with his wife, Julie.