Parker’s officially launched Parker’s Rewards, an exciting new loyalty program offering customers deep fuel discounts, generous loyalty rewards and exclusive promotions.
 
The Parker’s Rewards program makes it easy for customers to receive benefits with every in-store purchase. The program was developed with today’s convenience store customer in mind, based on a close analysis of shopping behaviors and consumer preferences.
 
“Parker’s customers have high expectations, so we decided to develop the most robust convenience store loyalty program in the region by listening to what our customers want and making it a reality,” said Parker’s President and CEO Greg Parker. “Our new loyalty program will strengthen our relationships with customers, offer exclusive discounts on the items they love and reward them for their dedication to the Parker’s brand.”
 
The Parker’s Rewards program allows customers to earn loyalty rewards when they purchase their favorite in-store items, from fresh coffee to hand-breaded Southern Fried Chicken Tenders. In addition, exclusive loyalty program discounts will rotate throughout the year, including 69-cent fountain drinks throughout the month of June.
 
One of the biggest Parker’s Rewards program benefits is tiered discounts on gas, which are based on customer spending inside the store for the previous month. Depending upon monthly in-store spending, loyalty program customers will be automatically upgraded to Platinum, Gold or Blue status, earning fuel discounts of up to 20 cents per gallon.
 
“The more you spend, the more you save,” said Jeff Bush, Chief Operating Officer at Parker’s. “We want to reward our customers for their loyalty with deeper fuel discounts.”