Porsche 70th Anniversary Celebration Held at Porsche of Hilton Head

Staff Report From Savannah CEO

Tuesday, June 12th, 2018

Peacock Automotive brought together sports car lovers, local dignitaries and others from across Coastal Georgia and the South Carolina Lowcountry to celebrate the 70th anniversary of Porsche’s line of premium automobiles.

“The 70th anniversary was an essential reminder and celebration of the brand history and heritage and the community of owners and enthusiasts who share our passion,” said Warner Peacock, president and CEO of Peacock Automotive. “It was also a unique opportunity for Porsche enthusiasts to celebrate together and participate in a global event in typical Porsche fashion.”

Guests were invited to celebrate “Sportscar Together Day” — an event that featured an international twist — at Porsche of Hilton Head in the Peacock Auto Mall on Highway 278 in Hardeeville, S.C.

Members of the local chapter of the Porsche Club of America, Coastal Empire Region, displayed more than a dozen classic Porsche automobiles to convey the decades of the brand’s evolution.

The Porsche brand was born in Stuttgart, Germany, in 1948 when the company’s founder, Ferdinand “Ferry” Porsche created a prototype two-seat open sports car designed as the 356 “No. 1” Roadster. What may be Porsche’s best-known model, the Porsche 911, was launched in 1963. By the beginning of 2018, more than one million 911’s had been manufactured.

Peacock Automotive’s 70-anniversary festivities included a block party featuring Bavarian-inspired food from Skull Creek Boathouse and non-alcoholic refreshments, along with entertainment by a DJ and a Porsche “birthday cake” to celebrate the brand’s history and passion, which guests were invited to enjoy in the early afternoon.

“With an event of this magnitude it was important to highlight the global nature of this program,” Peacock said. “Sportscar Together Day was our first global celebration, fueled by events around the world along with active online communities and social media. But, it was primarily an opportunity to get together as a community at local Porsche Centers to celebrate the thrills of being sports car owners and enthusiasts."