Peacock Automotive will hold a ribbon-cutting and grand opening ceremony on Thursday, Oct. 4, for its new $6 million Audi Hilton Head dealership prominently located at the entrance to Peacock Auto Mall on Highway 278 in Hardeeville, S.C. A VIP reception will be held that evening at 5:30 p.m. The ribbon-cutting ceremony with Audi representatives, Peacock Automotive representatives and local officials will take place at 6:30 p.m. The public and the media are invited to attend.

Jeremy Davis Quintet will perform during the event and food will be provided by Skull Creek Boathouse. Three to four hundred guests are expected to attend the event at 46 Auto Mall Blvd.

“We’re excited to show off our new facility at our event. We’ve increased the inventory of all of our Audi vehicles, and have more than two times the space of our former vehicle display, sales, customer waiting and service and parts areas to better serve our clients," said Warner Peacock, president and CEO of Peacock Automotive. “You’ll still see the same friendly faces in both sales and service and you’ll see some new folks, as well.”

In addition to new automobile sales, the new Audi Hilton Head features a state-of-the-art repair center. It is also a dedicated Audi Sport facility, which provides an expanded inventory of high-performance Audi Sport models along with Audi Sport factory parts and accessories.

“Audi Hilton Head is ushering in a new era in the South Carolina Lowcountry,” Peacock added. “The quality of our products is reflected in its architecture, décor and equipment. Like our products and our customer-centric associates, this facility will stand out from the competition to create a premium customer experience.”

During the grand opening and ribbon-cutting ceremony, the American Heart Association will also kick off the 22nd Annual Heart Ball of the Southern Coast by announcing the gala theme. Audi Hilton Head is the Legacy Sponsor of the American Heart Association’s 2019 Heart Ball.

Additionally, Boys & Girls Club of the Lowcountry will present Mr. Peacock with an award during the event. Peacock Automotive has been a high-level sponsor of the Clubs for many years through a variety of partnerships and sponsorships.