On September 27, 2018, CPPI hosted the Coastal Committee of the Society for Marketing Professional Services (SMPS) Atlanta as they rebroadcast “The Essentials of Branding,” a boot camp webinar providing tips on creating a brand that stands out in the marketplace, creates loyalty, and remains true to mission, values, and ideals. The event included a group viewing of the webinar, as well as an interactive Q&A session with several professionals in PR, social media, and communications.

Participants developed an understanding of what a branding or rebranding plan is, when you need one, and the steps involved in creating one. Additionally, they learned how to create a timeline for branding or rebranding and how to recognize the traditional branding or rebranding pitfalls and how to avoid them.

The webinar viewing was moderated by Stephanie Dammen-Morrell, Director of Marketing at Hussey Gay Bell. The event took place from 11:30am - 1:30pm at CPPI’s new Savannah office, located at 7 East Congress Street, Suite 715.