Momentum Building for Launch of ‘7 Days of Giving’

Staff Report

Wednesday, May 29th, 2019

Seven charities throughout the South Carolina Lowcountry and Georgia’s Coastal Empire are gearing up for the inaugural 7 Days of Giving campaign, which kicks off June 1.
7 Days of Giving is a week-long campaign designed to raise awareness — and funds — for seven local charities in the region by using social media and networking to spread the organization’s stories and encourage small-dollar contributions. The campaign is building momentum leading up to the official launch, as organizers have appeared on “WTOC’s Mid-Morning Live” as well as local radio and television programs.
Beginning June 1, a different local charity will be featured at each day. Visitors to the website will find stories, photos, and videos describing the organizations’ impact on their community, as well as a link to easily donate. While users may donate any amount, the campaign specifically targets smaller donations — the default options are $3, $5, and $10.
By focusing on online micro-donations, 7 Days of Giving aims to empower supporters to break down stereotypical barriers to philanthropy and demonstrate the campaign’s philosophy that “when we all give a little, we can do a lot.”
“The goal of the campaign is to revolutionize charitable giving, eliminating socio-economic divisions and helping communities understand that the small efforts of individuals — when taken as a group — can have a significant impact on a region,” said Hal Bailey, Chief Revenue Officer for LaterPay, which has organized the campaign.
LaterPay is a revolutionary software that allows users to capitalize on the impulse to do good after audiences read or view a story about an organization working to better the local community.
By strategically using social media to spread the word about these organizations that are making a positive impact in their communities, the project will focus on generating micro-donations from a large number of community members  — rather than relying on larger gifts from individuals —  which will help donors realize the incredible impact they can have to effect change when working together as a community.