Parker’s Expands Beverage Offerings with Grand Opening of Parker’s Spirits, New High-End Liquor Store in Pooler
Tuesday, February 23rd, 2021
Parker’s — a nationally acclaimed convenience store company and food service leader that was recently named the 2020 Convenience Store Decisions Chain of the Year — is pleased to announce the grand opening of Parker’s Spirits, a new liquor-focused brand under the Parker’s umbrella, offering an impressive selection of premier wines, craft beers, collectible bourbons and other packaged beverages.
Located at 10 Godley Station Blvd. next to an existing Parker’s convenience store in Pooler, Ga., Parker’s Spirits has been designed with the superior quality and exceptional cleanliness customers have come to expect from Parker’s. The new store’s stunning architecture, custom fixtures, coffered ceilings, under-lit countertops, premium casework and wide aisles emphasize the customer experience.
“After 45 years building an award-winning convenience store brand, we’ve strengthened our commitment to customer service and are always looking for creative ways to improve, innovate and grow,” said Parker’s founder and CEO Greg Parker. “By opening Parker’s Spirits, we hope to elevate the liquor store experience and to raise the standard — much like what we’ve done in the convenience store industry — and to underscore our dedication to customer service, state-of-the-art store design and signature Southern style.”
Parker’s Spirits is the company's first liquor store and initial venture into the spirits industry, which has been greatly impacted by the pandemic and subject to new consumer trends. According to Nielsen market data, total alcohol sales outside of bars and restaurants increased by 24% during the pandemic.
“The pandemic’s impact on alcohol sales was a major factor in our decision to launch Parker’s Spirits, but we’ve also taken notice of millennials’ growing preference for spirits,” explained Brandon Hofmann, Chief Operating Officer at Parker’s. “From our selection of collectible bourbons and craft beers to our inviting, elegant store design, the new Parker’s Spirits location is geared toward anyone who appreciates a well-curated selection of quality spirits.”
Conveniently located off Pooler Parkway and minutes from Savannah Quarters, Southbridge and the Savannah/Hilton Head International Airport, the new Parker’s Spirits store is part of a new concept that is expected to expand throughout Georgia and South Carolina in the years to come.
Since its founding in 1976, Parker’s has grown from a one-store operation in Midway, Ga. to an award-winning, 68-store company with state-of-the-art convenience stores located throughout Georgia and South Carolina, serving delicious, award-winning Southern-inspired Parker’s Kitchen food that’s made from scratch on-site. Parker’s was recently voted one of America’s top 10 gas station brands by USA TODAY readers and earned a 2020 Tripadvisor Travelers’ Choice Award, which is presented to the top 10% of restaurants across the United States.
Currently celebrating its 45th anniversary, Parker’s has been included on the Inc. 5000 list of America’s fastest-growing companies for five years and has been honored by Food and Wine as one of America’s Best Convenience Stores, by The Shelby Report as the Southeast Retailer of the Year and by Convenience Store News as the Foodservice Leader of the Year. The Parker’s Rewards loyalty program, which includes more than 210,000 members, has saved customers more than $15 million to date.
Parker’s stands apart as one of America’s most respected convenience store brands and is known for having the cleanest stores in the industry. The company serves award-winning Southern-inspired food, offers an acclaimed Parker’s Rewards program and gives back to every community where it does business through the Fueling the Community charitable giving program and the Parker’s Community Fund. Parker’s employs more than 1,200 individuals throughout the region and completes more than 125,000 transactions daily.