After New Rule, More Small Businesses Adopt Chip Technology
Thursday, February 25th, 2016
About half (48%) of small-business owners who accept credit cards now have chip-enabled systems in place. This is up from 31% in the third quarter of last year, just before new rules on liability for credit card fraud committed at point-of-sale card readers took effect in October.
The new rules transfer liability for fraudulent transactions from the payment card companies to the businesses unless they have upgraded to an EMV-enabled system (Europay, MasterCard, Visa) that accepts chip-enabled credit or debit cards. About three in 10 small-business owners interviewed as part of the Wells Fargo/Gallup Small Business Index survey accept credit or debit cards for payment at a traditional point-of-sale terminal.
Most small-business owners who accept credit card purchases but have not yet upgraded say they will upgrade at some point in the future. Thirty-six percent of these owners plan to upgrade in the next 12 months, while 41% do not have a specific date in mind. Additionally, 20% say they never plan to upgrade to chip-enabled processing equipment.
Small-business owners who accept point-of-sale credit card purchases needed to be in compliance with the mandate beginning in October 2015, or risk being held liable for fraudulent purchases using non-chip-enabled equipment at their places of business. While compliance has increased since last year, about half of owners who accept credit and debit cards have not yet upgraded their equipment -- although most say they will at some point in the future.