Diet Coke Launches Into 2018 With Full Brand Restage in North America
Friday, January 12th, 2018
Diet Coke — the same crisp, iconic taste launched in 1982 O.G. Diet Coke — isn’t changing. (You don’t mess with a good thing.)
But the Diet Coke you think you know is history. We’re re-launching with a bold new look, a fresh attitude, and four delicious new flavors, which join the iconic original.
Because every good icon knows that evolution is everything. That’s why we’re rolling out a modern design and adding new sleek cans – still 12 ounces with that old-school Diet Coke vibe and great taste.
Because after speaking to more than 10,000 people and spending years exploring all kinds of combinations like tropical, citrus and even botanical notes, we found magic. Introducing Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango into the Diet Coke family. Trust us when we say, you haven’t tasted anything like this before.
And finally, we’re switching things up because change is delicious and because we can.
So whether you’re a longtime fan, or just the type who’s down to try new things, give Diet Coke a taste and you’ll see what we’re talking about.