The Goodwill network was ranked the #4 nonprofit on the third annual World Value Index, a report that measures people’s perception of brands and the extent to which that perception motivates public active support. Goodwill has remained in the top five ranking of this report for the past three years.
 
The World Value Index is developed by enso, a Santa Monica based company creating impact at scale by building mission-driven brands and Shared Missions through fearless creativity and collaborative action. enso created the World Value Index as a tool for brands to realize their potential for positive impact.
 
Goodwill Southeast Georgia has a wide ranging impact on people’s lives, with over 40,000 services provided in 2017.  These included work assessments and evaluations, job readiness training, resume assistance, mock interviewing, financial literacy workshops, job fairs, youth mentoring, GED sessions, and transportation assistance.  Donations and support from the community, allows Goodwill Southeast Georgia to continue serving individuals and changing lives through the power of work.
 
Being ranked a top five nonprofit on the World Value Index means that Goodwill has scored extremely well in the four areas of creating World Value,” which refer to Americans’ perceptions of a brand’s purpose or mission.
 
●        High awareness

●        Relevant and resonant

●        A strong motivator in garnering active support

●        An influential factor in triggering purchases

“It is an honor to remain one of the nation’s top brands whose missions resonate with consumers,” said Michael Winckler, CEO and President of Goodwill Southeast Georgia. “Goodwill is committed to serving our communities through the power of work, and this recognition shows that the public understands that and will continue to support us as we continue to change lives.”