Georgia Farm Bureau Mutual Insurance Company, established in 1959 by the Georgia Farm Bureau Federation to help farmers and rural communities obtain financial protection for their most important investments, reported a 35% increase in AutoPay adoption in its first eight months after going live in April 2022 with InvoiceCloud, an EngageSmart solution for online bill payment services. After evaluating the integrated payment solutions on the market today, Georgia Farm Bureau Mutual Insurance Company selected InvoiceCloud to improve internal efficiencies and offer more robust features—such as one-time payments, scheduled payments, digital wallets, paperless billing, and more—for its over 250,000 members.

“Our experience with InvoiceCloud has been incredibly refreshing. Whether it’s payment processing or internal organization, InvoiceCloud has completely changed the way we do business for the better,” said Tony Jackson, Senior Director of Information and Technology at Georgia Farm Bureau Mutual Insurance Company. “Digital adoption rates are on the rise thanks to InvoiceCloud’s intuitive design. The spike in AutoPay enrollment has been beneficial for member retention and has given our team back valuable time to focus on more high-priority projects.”

In addition to an increase in AutoPay enrollment, Georgia Farm Bureau Mutual Insurance Company saw a 30% decrease in billing and payment-related calls in its first eight months after going live on the InvoiceCloud platform. They also reported that the time saved has helped its agents to better serve their customers, increasing both member and agent satisfaction. Plus, with the highly customizable updates provided by InvoiceCloud’s true SaaS solution, Georgia Farm Bureau Mutual Insurance Company reported an improvement in overall customer experience, increased staff efficiency, and a reduction in costs.

To learn more about Georgia Farm Bureau Insurance Company’s experience with InvoiceCloud, check out their customer story here.