Local residents and 38-year industry professionals, Scott and Jill Novinski have agreed to open the first BIGGBY COFFEE in Chatham County, GA. The 340-plus unit coffee franchise focused on enriching communities and helping people build a life they love, is excited to expand to Southern Georgia.

A highlight of the year thus far has been the brand crossing the 340-unit mark as it continues to close in on its goal of 1,000 units open by 2028.

“There’s a tremendous amount of opportunity in the coffee and cafe space,” explained Bob Fish, co-chief executive officer. “No one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a really exciting time for us as we continue seeing growth through franchise expansion and year-over-year revenue numbers.”

The Chatham County location will be the first location within Southern Georgia, a milestone that the Novinskis are proud to share with the community after moving back to Georgia from Michigan.

“BIGGBY COFFEE as a brand feels like a taste of home. It reminds us of our life in the Midwest. That feeling is really what drew us in,” Scott Novinski said. “We want to create places in our community that make people feel like they’re home. Even if they’re new to the area and aren’t familiar with the region, we want everyone to know they have a comfortable and welcoming spot at our BIGGBY COFFEE franchises.”

BIGGBY COFFEE saw a strong wave of momentum in 2022, and there is no sign that it is slowing down. In addition to franchise growth, the brand is focused on solidifying company culture, aiming for 90% of BIGGBY® Nation to affirm that the company is meeting its purpose and core values of helping people build a life they love.

BIGGBY COFFEE offers franchisees like the Novinskis the opportunity to be a part of a unique franchise model designed to support the lifestyle most entrepreneurs want.

BIGGBY COFFEE’s new Chatham County location is the latest addition to the franchise brand’s fast-growing roster. The brand believes there is ample opportunity for BIGGBY COFFEE locations across the state.

“With the recent formation of a DEI Council, diversity is on our radar, as well as our Farm-Direct program, One BIGG Island In Space,” explained COO Cordell Riley, “we are looking to bring a name, a face, and a place to every cup of coffee we serve.”

Looking ahead, BIGGBY COFFEE aims to have 1,000 locations opened by 2028 and is focused on cultivating a BIGGBY Nation team culture that helps people build a life they love.