Second Harvest Unveils a Vibrant Rebranding Supporting the Same Great Mission

Staff Report

Wednesday, January 31st, 2024

Second Harvest of Coastal Georgia is proud to announce a transformative moment in its 42-year history marked by a dynamic rebranding initiative and a future move to a new location.  Recognized for its unwavering commitment to ending hunger in Coastal Georgia, the organization now reveals a fresh visual identity, marked by vibrant colors and a contemporary logo that reflects its evolution and dedication to community engagement.

Originating from humble beginnings in the back of a pickup truck, Second Harvest of Coastal Georgia has grown exponentially, fueled by a passion for social impact. The decision to update its visual identity underscores its commitment to remaining relevant in a rapidly changing landscape while continuing to communicate its mission effectively.

The newly unveiled design embodies the spirit of innovation and inclusivity that has driven Second Harvest's efforts since its inception. It serves as a symbol of hope and unity, reflecting the organization's enduring dedication to addressing hunger's root causes and fostering community cohesion in Coastal Georgia.

"This rebranding marks a pivotal moment in our journey," said Mary Jane Crouch, Executive Director at Second Harvest of Coastal Georgia. "As we honor our rich history, we embrace a vibrant future, strengthened by our renewed commitment to serving our community."

The unveiling of the fresh new brand coincides with the organization's move to a new facility, symbolizing a new chapter in its mission to end hunger. Second Harvest of Coastal Georgia invites all its donors, supporters, partners, and clients to join them in this exciting venture.