Orkin Unveils New Uniforms Through Partnership with Savannah College of Art and Design
Thursday, July 11th, 2024
Orkin and SCADpro today announced their recent partnership resulting in the rollout of new Orkin uniforms for more than 10,000 employees.
The Orkin Marketing team approached the Savannah College of Art and Design (SCAD) to engage SCADpro, the university's collaborative innovation studio that generates business solutions for the world's most influential brands, with a design challenge to reimagine the company's uniforms. The SCADpro team consisted of 16 talented students and two faculty leads representing top-ranked SCAD degree programs, including fashion, fashion marketing and management, graphic design, art history, animation, illustration, film and television, luxury and brand management, and more. The students worked in two groups, a graphics team and fashion team, to effectively meet the needs of the design brief.
The updated uniforms are anchored in white, red, and black with classic khaki — a return to a classic color palette inspired by Orkin's brand identity and heritage. The uniforms have changed in fit, form, and functionality, but have maintained a professional look as part of Orkin's core values. The execution of these design efforts was informed by the team's in-depth understanding of the need to improve utility and fabric choices to make Orkin Pros, specifically women, more comfortable and productive on the job.
The new shirt features a poly spandex blend material that is breathable and stretches for comfort while working.
"The opportunity to work with Orkin allowed SCAD students to see their thoughtful work launch into the world and positively impact both the consumer and employee experience," said Paul Stonick, vice-president of SCADpro. "By implementing strategies in areas including textile sourcing, corporate social responsibility, and integrated marketing, students successfully delivered the Orkin uniform to look professional and represent Orkin's tradition and storied background."
"We are proud to have partnered with SCADpro to reimagine the iconic Orkin uniform that is professional, practical, and cost effective," said Pat Chrzanowski, President Orkin USA. "Our new Orkin Pro uniforms are just that — a modern take on the iconic Orkin residential and commercial uniforms, while retaining our brand's values and strong visual identity."
New Uniform Design
The new uniform design was focused on updating the traditional Orkin uniform by elevating and modernizing the design. This shirt design, although simple in concept, is an updated design to the current Orkin uniform. The shirt is more comfortable and functional while maintaining the traditional and recognizable elements of the current design.
Uniform Shirt
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The new shirt features a poly spandex blend material that is breathable and stretches for comfort while working.
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The residential shirt's red epaulets have been updated to red shoulder stripes for a more modern look.
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The shirt design also includes one pocket with a pen holder, which offers more utility.
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The new design also features darting on the women's shirts to improve fit.
Uniform Pants
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Orkin's uniform pants were updated with performance fabric that offers wrinkle resistance and a four-way stretch for comfort and mobility. The new pants also provide breathability in summer months.
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The design features a device pocket on one side and cargo pocket on the other, on both men's and women's pants. The pants pockets were also moved to the front for a more modern look.
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On the women's pants, elastic has been added in the back waist to improve fit, while maintaining a flat front look.
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The new design also features a belt made of nylon woven with a locking slide for improved fit, a more modern look, and increased durability.
From the beginning, the goal for the new Orkin uniform was to stay true to the heritage of the Orkin brand, —– from top to bottom, while making it more comfortable and better meeting the needs of every Orkin Pro. The new uniform design has minor silhouette changes; but is elevated with more sophisticated and versatile textile choices and thoughtful utility details.