Peach Bowl, Inc., college football’s most charitable bowl organization, today announced a commitment of $2 million in donations for the 2024-25 college football season.

Since 2002, Peach Bowl, Inc. – through funds derived from its Chick-fil-A Peach Bowl, Aflac Kickoff Game and Southern Company Peach Bowl Challenge charity golf tournament has now donated more than $64.8 million in charity and scholarship to organizations in need. This marks the 18th straight year the Peach Bowl has donated more than $1 million.

“The Peach Bowl is the ninth oldest bowl game in the country, but the first bowl game founded for charity, and we prioritize holding true to that mission,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “Our vision is to use college football for the greater good and to be the best example of what a bowl game can mean to its community.”

For the 2024-25 season, recipients will include the American Red Cross, the Peach Bowl LegACy Fund benefiting Children’s Healthcare of Atlanta, various university head coach foundations, endowed scholarships, and the Georgia Lions Lighthouse Foundation among others. 

The groups that will benefit from Peach Bowl, Inc.’s charitable contributions this year include:

• Red Cross: Disaster Relief for Hurricanes Helene and Milton                 $   500,000

• Touchdowns 4 Children’s Campaign (for Peach Bowl LegACy Fund)      $   375,000*

• Various head coach foundations (through the Peach Bowl Challenge)     $   342,850

• Endowed college scholarship contributions                                               $   300,000

• Children’s Healthcare of Atlanta (for Peach Bowl LegACy Fund)            $   107,900

• Georgia Lions Lighthouse Foundation                                                          $   100,000

• College Football Playoff Foundation (Benefiting Atlanta area schools)      $   100,000

• 50/50 Raffle (Chick-fil-A Peach Bowl: for Peach Bowl LegACy Fund)      $     75,000*

• 50/50 Raffle (Aflac Kickoff Game: for Peach Bowl LegACy Fund)            $     43,245

• National Down Syndrome Congress                                                             $     25,000

• Dodd Trophy Recipient charities                                                                   $     20,000

• Touchdown Club of Atlanta                                                                            $       7,500

• National Football Foundation Leadership Hall of Fame                           $       5,000

2024 TOTAL DONATIONS                                                                                $2,001,495