Coastal Care Partners CEO and Co-Founder Creates New Medical Product
Thursday, July 17th, 2025
Coastal Care Partners CEO and Co-Founder Amy Pierce recently released the development of a new medical product, Skin Tear Defense. The product was created to serve as a lightweight, clinically tested barrier lotion designed specifically to strengthen and protect aging skin
Among the most painful and overlooked consequences of aging skin are skin tears—traumatic wounds caused by friction, shear, or blunt force that literally tear the layers of the skin apart. These injuries are especially common among older adults with mobility challenges, those using assistive devices like walkers or wheelchairs, or individuals with cognitive or sensory impairments. The consequences aren’t just cosmetics; they can lead to infections, delayed healing, hospitalization, and in some cases, permanent loss of independence.
“I’ve seen firsthand the devastating toll that skin tears can take—not just on the physical health of older adults, but on their dignity, confidence, and quality of life,” said Pierce. “One of the hardest things to witness is a patient afraid to move, bathe, or even accept help, fearing another painful wound. Skin Tear Defense is a simple, effective solution for families and caregivers to protect aging skin before injury occurs.”
Amy Pierce is a registered nurse and certified aging life care professional with over two decades of experience caring for older adults and their families. Throughout her career, Amy has supported hundreds of older adults through hospital stays, home care transitions, and long-term wellness journeys. She and her husband, Scott, are co-founders of Coastal Care Partners, the region’s award-winning aging life care company.
For more information about Skin Tear Defense, please visit https://skinteardefense.com/.


