Beginning January 2026, Shannon Phillips has assumed ownership of Abshire Public Relations (APR), marking the start of a thoughtful leadership succession plan designed to ensure a seamless and inspiring next chapter for the firm.

As part of this exciting transition, APR Founder Jennifer Abshire will continue to play an integral role in the firm’s future as Senior Strategist, working full time alongside the team she has helped build over the last 25 years. Susan Hancock will also remain a principal and trusted partner, continuing her key leadership role in shaping APR’s strategy, culture, and growth.

“This moment represents both a celebration of our legacy and the start of a bold new era,” said Jennifer Abshire. “As we continue providing the trusted counsel our clients rely on, we are also creating new and diverse ways to deliver impactful content and drive APR’s next phase of growth. Shannon joined our team nearly 10 years ago as Creative Director, and we have had the privilege of watching her grow into an exceptional leader. We are confident in her vision, her commitment to our clients, and the very bright future ahead for Abshire PR.”

“I am incredibly honored to step into this role and continue building on the foundation Jennifer and Susan have created,” said Phillips. “Abshire PR has always been rooted in relationships, integrity, and community, and I’m excited to carry that legacy forward alongside our talented team and trusted clients.”

For more information about Abshire Public Relations, visit abshirepr.com