Visit Savannah has been honored with the Excellence in Marketing Strategy Award, recognizing a bold and innovative campaign that elevated the destination’s brand, engaged target audiences, and delivered measurable impact.

The award celebrates marketing initiatives that demonstrate strategic thinking, creative storytelling, and results-driven execution. Visit Savannah received this distinction for its Saks Fifth Avenue x LoveShackFancy promotional campaign, a high-profile collaboration that brought Savannah’s charm, style, and sense of place to life through a fresh and fashion-forward lens.

Presented by the Georgia Association of Convention & Visitors Bureaus (GACVB), the award highlights excellence across Georgia’s tourism industry. GACVB is a statewide membership organization representing more than 100 destination marketing organizations, attractions, hotels, and tourism partners.

This recognition underscores Visit Savannah’s commitment to innovative marketing strategies that turn heads, inspire travel, and strengthen Savannah’s position as a premier destination.