Employees don’t just say generosity matters. They work harder for generous companies.

Last week, goBeyondProfit and Georgia CEO released the 2026 Business Generosity Report, a look at how generosity shapes the modern workplace. The data confirms that investment in business generosity has measurable returns.

Overall, 94% of employees say that when they experience business generosity, it has a significant impact on their day-to-day work — a striking 55% strongly agree.

Employees shared specifics. More than half of employees strongly agree that a generous employer makes them more loyal, more engaged and productive, more willing to find new ideas, better able to serve customers, and more energized to collaborate with colleagues. Combine “somewhat” agree and “strongly” agree on any one of these measures, and the number lands between 88% and 90% of employees who believe that generosity has a direct effect on specific performance measures.

The Proof is in Employee Behavior

46% of employees have stayed at a company longer, believing they could have earned more elsewhere. Not only did these employees knowingly make a financial sacrifice to stay with a generous employer, but these loyal respondents outperform their fellow employees across every measure of engagement this survey tracks: greater loyalty (+15.6 points), increased collaboration (+13.3 points), more effort and new ideas (+12.0 points), better customer engagement (+11.3 points), and higher productivity (+10.4 points).

What This Means for Executives Investing in Generosity Now

For executives already increasing their investment in generosity, this data is the clearest validation available: the return on that investment shows up in daily employee performance and long-term career choices. The 2026 Business Generosity Report gives executives a category-by-category benchmark for where current investments are earning genuine credit with employees and where the most impactful opportunities remain.