SCAD Makes Permanent Mark on Newell Rubbermaid's Global Headquarters
Press release from the issuing company
Tuesday, February 25th, 2014
Savannah College of Art and Design has partnered with Newell Rubbermaid to help the company permanently capture the essence of its brands and celebrate the company's new Sharpie brand headquarters and consumer marketing hub inAtlanta.
On Feb. 21, 10 SCAD students armed solely with Sharpie permanent markers — from original Fine Point to Neon and Metallics — will direct and collaborate with Newell Rubbermaid marketers to turn student designs into wall murals. The spirit of the company's consumer brands, including Sharpie, Paper Mate, Calphalon, Graco, Goody, Dymo and Levolor, will be captured in Sharpie ink on walls as large as 9 feet by 14 feet.
"Sharpie stands for self-expression, making it the perfect tool to permanently brand our new consumer marketing hub as we create a space to foster creativity and fresh thinking," said Adam DeLange, director of brand activation for Sharpie at Newell Rubbermaid. "SCAD's talent and curriculum are renowned for their creativity, and we're excited about the ideas these students are bringing as they also get an interactive real-life experience to help prepare them for future careers."


