Survey: Employers Prefer Promotion to Hiring

Press release from the issuing company

Wednesday, March 19th, 2014

A new survey of 400 employers by the nonprofit College for America reveals a strong preference for developing existing employees into management roles rather than hiring new employees – but the lack of promotable skills is a major hurdle. The research was performed by Greenberg Quinlan Rosner Research from Dec 6 – 16, 2013.

"This survey reveals that American employers are almost universally in agreement about the importance of building talent and leadership within their organization—and they overwhelmingly see internal employee development as a better tactic than hiring from outside the company," said Kristine Clerkin, Executive Director of College for America. "That being said, nearly nine out of ten employers report a gap where their current employees are missing key promotable skills."

The survey, which queried senior human resources and general management leadership in companies with 500 or more employees across the country,sheds light on their biggest talent development challenges, how they prioritize candidates for internal development, their current tuition reimbursement policies, and more:

71% of respondents say their organization's strategy prioritizes the development of existing employees into manager jobs rather than hiring new employees into those roles. This focus is amplified at lower levels in the organization.

Top employee development challenges include the need to build talent and leadership (94%); employees missing skills for promotion (87%); and difficulty finding well-qualified applications (85%). Commonly voiced issues of employee engagement, retention, and succession planning appeared to be less widespread priorities.

76% of employers currently offer a tuition reimbursement policy to help employees pursue a college degree, and virtually all of those employers made it available to all levels of employees in the organization.