The Richmond Hill City Council recently and unanimously approved a new logo for the City. The design, modeled after the Ogeechee River’s recognizable seven-mile bend, is the first one since 1987 and will become effective immediately. 

A steering committee comprised of those representing government, community and business interests met biweekly to discuss what sets Richmond Hill apart from similar size cities. They researched the area’s history, key attributes, natural features and demographics and worked with an industrial designer to develop several iterations of a logo that can be used effectively across all media. The group finally honed in on what would become the backbone of the brand -- the seven-mile bend in the Ogeechee River.

“The Ogeechee river is one reason many of our residents settled in Richmond Hill, going back the Guale Indians, the rice planters, and even Henry Ford. We wanted to use that to create a timeless, unique design,” said Christy Sherman, executive director of the Richmond Hill Convention and Visitors Bureau and steering committee member. “One of the most distinctive and recognizable features of the river, the seven-mile bend, resembles an ‘R.’ The end result is a classic but modern design that all of our citizens can be proud of.”   

Mayor Harold Fowler, who also served on the steering committee, said the logo will position Richmond Hill for the future.

“It was time for a new look that reflected our vibrant, growing community; we’re no longer a sleepy little coastal town,” he said. “I’m pleased to have been a part of the team that worked on this new look.”