Mallabo Communications today announced that it has been signed to assist Aetho, a San Franciscoand Savannah based hardware startup, with the marketing and public relations for the promotion of its upcoming beta program and other pre-launch activities. Aetho is developing affordable products to enable consumers to create cinematic quality videos with GoPro devices. 

The firm will be working with the Aetho team to target the skateboarding, BMX and other extreme sports markets where demand for first person and point of view videography is the strongest.

Prior to establishing Mallabo Communications earlier this year, Jose Mallabo served as director of corporate communications at eBay, Inc., LinkedIn, GSI Commerce as well as senior vice president of marketing and PR at the Savannah College of Art and Design where he lead demand generation programs, branding, reputation marketing, media relations and crisis communications.