A new marketing research firm has been established in Savannah, Georgia - one of the first in the Coastal Empire. Sol Insights, a limited liability company, is a custom marketing research firm founded by Phillip Scroggin II in March of 2020.

Mr. Scroggin founded the company ahead of the COVID-19 pandemic to provide the growing local business community with a pragmatic resource for channeling customer, market, and competitor data into company strategies.

"Sol Insights, at its core, connects business leaders with their customers to uncover opportunities, avoid risk, and delight customers," said Owner and Managing Director, Phillip Scroggin II. "The Savannah area has many great resources for the production side of marketing, like digital marketing and branding. But the analytical side of marketing is just as important as the creative, and that's where we help businesses - to get insights directly from customers and look before making strategic investments."

In addition to marketing research services on customer experience and marketing strategy, Sol Insights also offers competitive analysis and research-based branding services.

Phillip Scroggin II is from the Savannah area, having previously served as the Business Development Leader at a local IT managed services provider, Progressive Technology, Inc.

Phillip is an honors graduate of Georgia Southern University, where he dual majored in Marketing and Information Systems.

Phillip can be reached at [email protected] or 912-205-5680."