"We see that our company's roots in rural Georgia have given us a foundation in heartfelt, hometown care. We want to share our neighbor care philosophy with the rest of America." said Per Holtze, newly appointed CEO of Abide Home Care, "The rebrand is an opportunity to communicate our mission in our name, to Abide with our neighbors, to stand alongside them and journey together. We look forward to further expansion beyond Georgia with a name that transcends state-lines and our customer's expectations."

The new Abide Home Care logo utilizes a vibrant color palette surrounding a home that embodies the company's determination to help spread the comfort of the home to the family. The typography communicates the simple and trustworthy nature of the brand. The myriad of colors in the new logo highlights both the passion and energy that the company infuses into every family under their care. 

At the helm of the company, Per Holtze brings his leadership experience and unique professional background into the growth of Abide Home Care. Under Holtze, Abide retains the industry best Leader of Experience award and is positioned in the top 10% of the industry by revenue. He attributes the success of Abide to the over 300 Georgians that it employs to service the most vulnerable residents of the state. 

"Over the years, tastes and trends change," added Holtze. "One thing that remains constant is that home will always be where the heart is. Our relentless drive remains to help our neighbor live independently and, most importantly, to see families become families again."