Outside Brands has appointed Jessie Madden as their new Director of Retail.

Madden brings her 20 years of retail and management experience to the Outside Retail team. Prior to Outside, Madden worked for a number of big-box retailers and got firsthand experience with the fast-paced world of creating someone’s shopping experience. She uses her passion for merchandising and people to make the retail world of Outside Brands more manageable and enjoyable for the employee and the consumer. Madden oversees all three Outside retail locations, Hiton Head Island, Palmetto Bluff, and Savannah, with the vision to enrich lives by connecting people to exceptional products with a sustainable mission. She enjoys getting to know the consumer and what makes their lives richer, through the stories that they tell from a product they found while shopping at Outside. 

The award-winning adventure team of Outside Brands™ offers uniquely crafted guided experiences in Hilton Head and Palmetto Bluff, SC; Savannah, GA, and beyond. From humble beginnings as a windsurfing school in 1979, Outside Brands has grown into a dynamic four-division business with operations in South Carolina and Georgia. Driven by a mission to enrich lives by connecting people to exceptional places, products and experiences, Outside offers fully customized group travel services, team building programs, activities and specialty retail.

For more information about the mission or the Outside Brands, please visit www.outsidebrands.com and follow the organization on Facebook, Instagram, LinkedIn, and TikTok.