Utah is the state with the most people looking for a side hustle, according to a new study.

Business advice specialists Venture Smarter analyzed search data from Google Keyword Planner for 100 terms related to the term ‘side hustle.’ The average number of monthly searches for these 100 search terms were calculated for each state as a proportion of 100,000 residents.

Utah was found to have the most people looking for a side hustle, with 365 searches on average every month per 100,000 people. The most Googled search terms in Utah included, ‘side hustle’, ‘side hustles’, ‘side hustle ideas’, ‘ways to make extra money’, and ‘how to make money’.

Arizona has the second highest proportion of people looking for a side hustle, with 357 searches on average every month per 100,000 people. The top searched terms in Arizona included ‘side hustle’, ‘side hustles’, ‘side hustles from home’, ‘side hustle from home’ and ‘making money from home’.

In third place is Colorado with 351 average monthly searches per 100,000 people. The top searched terms in Colorado included ‘side hustle’, ‘side hustles’, ‘side hustle jobs’ and ‘how to make money’.

In fourth place is New York with 330 average monthly searches per 100,000 people. The top searched terms in New York included ‘side hustle’, ‘side hustles’, ‘side gig’, ‘side gigs’, and ‘side hustle ideas.’

Next, in fifth place, is Nevada with 318 average monthly searches per 100,000 people. The top searched terms in Nevada included ‘side hustle’, ‘side hustles’, ‘side hustles that make money’ and ‘making money from home’.

Nebraska is in sixth place with searches of 308 searches per 100,000 people each month on average.

In seventh and eighth place respectively, are Georgia and Oregon. Georgia produces 305, while Oregon had an average of 304 searches per 100,000 people.

In joint ninth, are Pennsylvania and Texas. They both had 302 searches on average per 100,000 people.

In tenth place is Missouri with 301 searches on average per 100,000 people.

The state with the least people looking for a side job on average was Mississippi, with 202 searches per 100,000 people.

A spokesperson for Venture Smarter commented:

“With rising living costs, it has become necessary for many households to look for additional sources of income to cover the cost of their daily expenses.

“In fact, the Bureau of Labor Statistics reports that an estimated 7.59 million Americans held multiple jobs in 2022, which saw an increase of 8.29% since 2021.

Many people try to turn their passions into a side hustle, as they already have a wealth of knowledge in that area.

The data provides a fascinating insight into the disparities across the US for interest in starting a side hustle with Utah having nearly double the interest compared to Mississippi.”

States searching for side hustles the most

 

Rank	State	Average number of monthly searches	Average number of monthly searches per 100,000 people
1.	Utah	12,323	365
2.	Arizona	26,305	357
3.	Colorado	20,473	351
4.	New York	64,928	330
5.	Nevada	10,091	318
6.	Nebraska	6,056	308
7.	Georgia	33,308	305
8.	Oregon	12,903	304
9.(=)	Pennsylvania	39,233	302
9.(=)	Texas	90,665	302
10.	Missouri	18,594	301
11.	Florida	66,079	297
12.(=)	Ohio	34,823	296
12.(=)	Michigan	29,720	296
12.(=)	Indiana	20,201	296
13.	Massachusetts	20,616	295
14.(=)	North Carolina	31,276	292
14.(=)	Virginia	25,371	292
15.(=)	Illinois	36,607	291
15.(=)	Wyoming	1,691	291
16.(=)	Delaware	2,958	290
16.(=)	Kansas	8,529	290
16.(=)	Washington	22,598	290
16.(=)	Tennessee	20,439	290
17.	New Jersey	26,777	289
18.(=)	Minnesota	16,463	288
18.(=)	North Dakota	2,242	288
19.	Idaho	5,559	287
20.(=)	Rhode Island	3,096	283
20.(=)	Connecticut	10,263	283
20.(=)	New Hampshire	3,942	283
21.	Maryland	17,371	282
22.(=)	California	108,574	278
22.(=)	Kentucky	12,543	278
23.	Oklahoma	10,957	273
24.(=)	Arkansas	8,287	272
24.(=)	Wisconsin	16,008	272
25.	South Carolina	14,081	267
26.	Iowa	8,474	265
27.	Hawaii	3,694	257
28.	Louisiana	11,549	252
29.	South Dakota	2,263	249
30.	Montana	2,750	245
31.(=)	Maine	3,365	243
31.(=)	Vermont	1,569	243
32.	Alabama	12,158	240
33.	West Virginia	4,234	239
34.	Alaska	1,700	232
35.	New Mexico	4,782	226
36.	Mississippi	5,926	202
	US	997,871	299