Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, will be interviewed on Sol Insights Savannah Good Morning, Market Podcast this Monday, September 11, 2023.

In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on "customer-based corporate valuation." Fader’s wikipedia page: https://en.wikipedia.org/wiki/Peter_Fader. Fader will discuss on the podcast his recent book, The Customer Base-Audit, a detailed, systematic review of the buying behavior of a firm's customers using data captured by its transaction systems.

Good Morning Market is a weekly business podcast hosted by Phillip Scroggin II, the founder of strategic marketing firm: Sol Insights. The podcast covers business growth topics, including economic trends, marketing best-practices, and success stories. Some other Good Morning Market guests have included: BIOLYTE CEO Jesslyn Rollins, Savannah Bananas Owner Jesse Cole, and Google Chief Strategist Neil Hoyne."

Good Morning Market podcast can be found on all major platforms. For more information, please visit: https://podcasters.spotify.com/pod/show/good-morning-market.