Enmarket Launches Innovative Marketwash Subscription Program

Monday, February 12th, 2024

Feb. 8, 2024, Enmarket becomes first-in-market to offer customers monthly subscription car washing options with their new, state-of-the-art Marketwash mobile app. The goal is clear: to provide customers with a frictionless and contactless car care solution, setting Enmarket apart as a leader among the top convenience retailers.

Enmarket operates 25 Marketwash in-bay washes and looks forward to building recurring revenue for its expanding car wash business. Enmarket entered into the car wash business in the mid-1990s and rebranded all car washes to Marketwash in 2015. A new location was built in Richmond Hill, Georgia, in March 2023, while three additional locations will be added in 2024.

Headquartered in Savannah, Georgia, Enmarket operates 130 convenience stores throughout Georgia, South Carolina, and North Carolina.

Customers subscribe to the program via the state-of-the-art Marketwash stand-alone mobile app developed by Liquid Barcodes. Customers will be able to select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.

“Enmarket has long embraced technology to serve and engage customers and is looking forward to introducing the easy-to-use Marketwash app to provide a convenient, fast car wash experience,” says Matt Clements, Enmarket’s President. He continues, “Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life. We are now excited to share it with our customers.”

The Marketwash app launched in January 2024 and is available for download for Apple and Android devices.