The state leading the charge in the upskilling trend is Florida, boasting an average monthly search volume of 1,329 per 100,000 residents for terms related to online courses. The most popular course platform is Khan Academy, with 721 monthly searches per 100,000 citizens. Software developers are among the most in-demand professionals in the state, who may wish to upskill by enhancing their knowledge in different coding methods.

In second place is Maryland, with an average monthly search volume of 1,244 per 100,000 residents.  The most popular learning platform in the state is Khan Academy, closely followed by Udemy. In Maryland, there is a high demand for computer and data scientists, who can enhance their skills through online courses in areas like computer architecture or Python. 

Virginia ranks third, with an average monthly search volume of 1,183 per 100,000 citizens. Nurses, who are among the state's most in-demand professionals, can expand their expertise with online courses such as clinical research and anatomy. The course platform with the most Google searches in Virginia is Udemy, with 332 per 100k citizens on average. 

In fourth place is New Jersey. For every 100,000 people in the state, there are 1,148 monthly Google searches for terms related to online courses and upskilling. There is a high demand for pharmacy technicians in the state, and there are many online course topics that can help people in this role expand their knowledge. The most popular course platform in New Jersey is Khan Academy, with 377 monthly searches per 100,000 citizens.  

Next on the list is Washington, with 1,134 average monthly searches for terms related to online courses. Managers in many different professions are in high demand in the state, who can upskill by taking online courses in leadership and relationship management.

With 1,129 monthly Google searches per 100,000 residents, New York ranks sixth. Nurses are in high demand in the state and people in this job role can benefit from many different online courses. One method of upskilling as a nurse is learning how to train others and becoming a mentor.  

Georgia is seventh in the ranking, with 1,101 average monthly Google searches. The accounting industry has a high demand for staff in this state. In the digital age, it is essential for professionals in this job role to have up-to-date technology expertise, which can be achieved through upskilling with an online course.

In eighth place is Massachusetts. In the state, there are 1,056 monthly Google searches for terms related to online courses. Courses in cyber technology may be useful for a professional in the technology sector, who are in particular demand in Massachusetts.  

Ninth is California, with 1,036 average monthly Google searches for online courses. Accounting is a fast-growing industry in California, with many people in this job role looking to upskill by taking courses in public speaking and problem-solving to enhance their career opportunities.

In tenth place is Colorado, with 1,019 monthly Google searches for terms related to online courses. Khan Academy is the most popular course platform in the state and one of the most in-demand job roles are health care professionals. People in this job role may choose to expand their knowledge by taking online courses in areas such as medical terminology and communication skills.  

Jonathan Pinedo, founder of Freedom Bound Business commented on the findings: “It is fascinating to see the states most eager to embrace online learning opportunities. This research highlights the evolving landscape of education and the fact that continual learning and development are no longer optional but essential for both personal growth and career advancement.

“People in any state can benefit from an online course, no matter their job role. It allows individuals to tailor their learning journey to their career goals, enhancing their skills and knowledge in specific areas of interest. This mode of learning can lead to improved job performance and open doors to new career opportunities.” 

This information was provided by Freedom Bound Business, experts in online course creation.