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With exactly 100 days until the 2024 presidential election, Greater Georgia announced its latest campaign designed to mobilize a diverse range of voters. The organization, a nonprofit dedicated to empowering conservative voters, plans to build on previous minority outreach efforts – including a recent digital ad that aired during the June 27th presidential debate. That ad targeted 63,000 Black men in the Atlanta area and earned over a quarter-million impressions, highlighting how the Biden/Harris agenda failed their communities. 

According to Greater Georgia Chairwoman and former U.S. Senator Kelly Loeffler, the organization will use a combination of ads, text messages, phone calls and direct mail to reach a targeted universe of Black, Hispanic, and Asian voters in key counties across Georgia. The six-figure campaign will highlight how the liberal policies in Washington have failed Georgians on the economy, crime, immigration, foreign policy, and other kitchen-table issues. 

“For too long, liberals have taken the minority community for granted – banking on their votes each election year but consistently failing to make their lives better,” said Loeffler. “With the progressive wing now in charge, every citizen is faced with high inflation, open borders, rampant crime, and woke education, which negatively impacts minority communities, just as it does all Americans.  

“This election represents an alternative: to return to the proven policies of prosperity and strength from the top of the ticket on down,” Loeffler added. 

Launched in 2021, Greater Georgia works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity. 

“The prospect of an even more progressive agenda would limit freedom and opportunity for those who are not part of the liberal elite, but whose votes are required to keep the liberal powerbrokers in power.” Loeffler added. “We intend to show voters that there is another, better path forward to benefit every American citizen.” 

Loeffler pointed to polls that say Americans largely believe the country is on the wrong track. Black voters are increasingly reporting a sense of loss of economic and personal security. Besides overseeing an era of peace and low crime, under President Trump, the average annual household income rose over $5,000 while inflation remained low.