Club Car Championship at the Landings Golf & Athletic Club Wins 2024 Tournament of the Year at Annual Korn Ferry Tour Awards

Staff Report From Georgia CEO

Friday, December 13th, 2024

Tournament officials announced today that the Club Car Championship at The Landings Golf & Athletic Club has earned the Korn Ferry Tour’s prestigious Tournament of the Year Award following this week’s annual PGA TOUR Tournament Meetings.

The Club Car Championship, operated by HNS Sports Group and played annually at The Landings Golf & Athletic Club in Savannah, Georgia, was recognized on behalf of its excellence in hosting a premier event across all facets of the tournament experience.

“We are excited to congratulate the Club Car Championship at The Landings Golf & Athletic Club on being named the 2024 Korn Ferry Tour Tournament of the Year,” said Korn Ferry Tour President Alex Baldwin. “This event is widely considered one of the favorite stops on the Korn Ferry Tour each season amongst our players, fans and staff, and that is a testament to the incredible work from the tournament operator, HNS Sports Group, and the strong support and commitment from Club Car and The Landings Golf & Athletic Club. We are thrilled that the golf world was able to experience this premier tournament as it became a televised event in 2024, and we’re elated to recognize its success by being named Tournament of the Year.”

Tournament of the Year

  • Delivered a first-class experience for players, caddies, sponsors, volunteers, fans and staff throughout tournament week

  • Engaged with the greater Savannah community through strong charitable efforts, culminating in more than $450,000 raised for charitable organizations in greater Savannah and beyond, bringing the tournament’s seven-year total to more than $1.6 million

  • Provided an impressive fan experience, with a variety of activations leading up to and during tournament week, including a 5k, youth clinic, fan zone and Military Appreciation Day

  • Increased sales efforts within the local and regional business communities, helping achieve 35% year-over-year revenue growth from 2023 to 2024

  • Title sponsor (Club Car) hosted various business activities during tournament week for suppliers, partners and clients, including a “State of the Business” breakfast and a special pro-am specifically for Club Car’s guests, in addition to working collaboratively with the tournament on a vendor program that supports the tournaments revenue efforts while generating money for charity

  • In 2024, became one of seven Korn Ferry Tour events to be televised on Golf Channel

  • Deployed a strong year-round marketing, public relations and social media plan to promote tournament efforts and initiatives and drive fan engagement

  • Offered an elevated on-site hospitality experience and utilized clean tournament signage

  • Had a vast and dependable volunteer contingent, led by engaged volunteer chairmen who were consistently well-trained and prepared for competition days

In additional news, The Landings Golf & Athletic Club became the winner of the Korn Ferry Tour’s first-ever Host Facility of the Year Award for demonstrating exceptional performance and engagement in contributing to a best-in-class experience for players, caddies, sponsors and other key tournament constituents.

Host Facility of the Year

  • Winner of the first-ever Host Facility of the Year Award

  • Led by Executive Director of The Landings Golf & Athletic Club Steven Freund, the entire staff consistently displayed incredible passion for and was actively engaged with all facets of the tournament

  • Played a central role in contributing to the outstanding experience for players, caddies, title sponsor, tournament sponsors and other key constituents

  • The club provided generous hospitality for Korn Ferry Tour players through dining, access to club amenities and a housing program in partnership with members of the club

  • Approximately 90% of the tournament’s volunteers were members of The Landings Golf & Athletic Club, indicative of the Club’s active and engaged membership

  • New in 2024, The Landings Golf & Athletic Club provided additional benefits to the caddies through a caddie hat sponsorship

  • In addition to investing as the presenting sponsor of the event, The Landings Golf & Athletic Club also served as a partner in supporting the investment that enabled the tournament to be televised on Golf Channel

The 2025 Club Car Championship at The Landings Golf & Athletic Club is March 31 – April 6, in Savannah, Georgia, at The Landings Golf & Athletic Club’s acclaimed Deer Creek Course.

For more information about the Club Car Championship at The Landings Golf & Athletic Club, including tickets, sponsorship and volunteer opportunities, please visit the tournament’s website at clubcarchampionshipattlc.com.

To stay connected about the Club Car Championship at The Landings Golf & Athletic Club on social media, follow the tournament on X (Twitter), Instagram and Facebook at @clubcarchamp.