Girl Scouts of Historic Georgia (GSHG) proudly announces Krystal Crawford as its new Chief Executive Officer, effective yesterday. Crawford succeeds longtime CEO Sue Else, who recently retired after 11 years of dedicated service. Crawford has over 26 years of experience in nonprofit leadership, youth development, and community engagement. Most recently, she served as Chief Operating Officer of YMCA Coastal Georgia, overseeing operations of 11 branches across eight counties. She was the first woman to hold this position. Under her leadership, membership increased, fundraising grew, and corporate partnerships and board engagement were significantly strengthened.

Crawford is a strong advocate for youth and families, having served as a Subject Matter expert on childcare issues, contributing to state-level policy work, and was a member of the Governor’s Gang Prevention Task Force, where she championed youth programs aimed at reducing violence. During her time at YMCA, she also partnered with the WNBA to host Her Time to Play, a basketball skills and leadership development program for girls.

Prior to her work with YMCA, Crawford held several leadership positions with U.S. Army Family Morale, Welfare, and Recreation (MWR), where she served military families, soldiers, and civilians. In these roles, she managed a wide range of recreational activities, developed and implemented several fitness programs, and played a key role in improving how outcomes were measured and success was defined.

Her commitment to driving mission-focused results make her an ideal leader for GSHG’s next chapter. “We are excited to welcome Krystal to Girl Scouts of Historic Georgia,” said Jeff Wilson, Chair of the GSHG Board of Directors. “I’m confident she’ll build on the amazing work we are already doing and help us keep making a real difference for every Girl Scout.”

As CEO, Crawford will oversee council operations across 125 counties—122 in Georgia, two in South Carolina, and one in Alabama—serving more than 7,000 girls and nearly 4,000 adult members. Her priorities will include expanding access to the Girl Scout Leadership Experience, deepening engagement with volunteers and families, and advancing the organization’s reach and relevance in communities across the council’s footprint.

“I am honored to step in this role and join a movement that’s been building strong girls for more than a century,” said Crawford. “I can’t wait to work alongside our incredible volunteers, staff, families, and community partners to create even more space where every girl feels safe, seen, and inspired to grow into her full potential.”