Georgia Southern University’s East Georgia Campus in Swainsboro will soar to new heights with the announcement of the campus’s new athletics name and logo. At the start of the next East Georgia Campus athletic season, student-athletes will compete as the Georgia Southern Golden Eagles. The program is working toward National Association of Intercollegiate Athletics (NAIA) membership.

The Golden Eagles represent a culture built on earning success through hard work and perseverance. The program embraces the grind that reveals true commitment to sport and turns that reality into a competitive advantage. More than a team, the Golden Eagles are a family — fostering a campus environment where relentless student-athletes are known, supported and developed as whole people. As a four-year NAIA program, the Golden Eagles will be built to fly, transforming the campus from a stepping stone into a launchpad where student-athletes can build continuity, recognition and something lasting. 

“The launch of the Golden Eagles marks a defining moment for our East Georgia Campus. This new identity reflects the resilience, determination and pride that already exist within our student-athletes and our Swainsboro community,” said Georgia Southern President Kyle Marrero. “As we pursue NAIA membership, we are not simply changing a name — we are expanding opportunity, strengthening our commitment to student success, and building a program where student-athletes can grow, compete and leave a lasting legacy.”

The new name was selected following information and branding sessions with East Georgia Campus students, student-athletes, coaches, faculty, staff, campus leaders and community held over the last several months. 

The Golden Eagles logo showcases a left-facing eagle head with a fierce determination echoing the dedication that the coaches, staff and student-athletes exhibit each and every day. The design glistens with a golden foundation creating a focal point of distinction while adding to the rich tradition of Georgia Southern’s proud Eagle Nation. The new logo is an extension for Georgia Southern, representing how the institution continues to grow and impact more communities. 

Joe Heikkinen has been selected to direct East Georgia Campus athletics. Heikkinen is a former Division 1 football scholar athlete at Rice University. He has coached at the collegiate, high school, youth and professional levels with experience in strengthening academic and athletic outcomes. With more than 20 years of professional experience in sales and operations, he has led teams, managed significant budgets and developed sustainable systems. Heikkinen joined the Golden Eagles in February. 

"I am incredibly honored to join our East Georgia Campus and the greater Eagle Nation at such an exciting time,” said Heikkinen. “The Golden Eagles brand represents more than a new identity. This is about creating pride across campus and throughout our local community. It represents our commitment to developing student-athletes who succeed in the classroom, in competition and in life. I look forward to sharing this vision with our fans and partners in April." 

A special community event celebrating the launch of Golden Eagles Athletics is scheduled for April 27, 2026, on the University’s East Georgia Campus. Heikkinen and Golden Eagles student-athletes will be on hand for a meet-and-greet, while attendees get a first look at the full Golden Eagles athletics brand, including uniform concepts and facility branding. The event will also feature updates on athletic facilities and the University’s transition to the NAIA.