Liberty Regional Medical Center (LRMC) is putting a creative twist on Breast Cancer Awareness Month with its Fall Into Awareness: Bras for a Cause campaign, bringing hospital departments together to raise awareness about breast health and the importance of early detection.

As part of the initiative, LRMC departments are designing and decorating fall-themed bras, using creativity, teamwork and a little friendly competition to spark meaningful conversations about breast cancer awareness. Each unique design serves as a reminder of the importance of routine mammograms, early detection and supporting individuals and families affected by breast cancer.

WHAT: Fall Into Awareness: Bras for a Cause, a creative, hospital-wide Breast Cancer Awareness Month initiative featuring fall-themed bras designed and decorated by LRMC departments.

WHO: Liberty Regional Medical Center team members representing departments throughout the hospital.

WHEN: October 2026 – Breast Cancer Awareness Month

WHERE: Liberty Regional Medical Center
462 E.G. Miles Parkway
Hinesville, GA 31313

VISUAL OPPORTUNITIES:

• Creative, fall-themed bras designed by hospital departments

• Colorful displays highlighting breast cancer awareness

• Interviews with hospital CEO, Derek Rozier, and other LRMC team members about the inspiration behind their designs and the importance of early detection