About Robin Hubier

Authored 1 article.


  • Authentic Community Engagement: 5 Ways to Avoid Woke-Washing

    Features, December 17, 2019

    A new term has emerged in our industry and has been getting more attention this year since Unilever’s CEO used it on stage at Cannes: “woke-washing.” Brands disguise advertising aimed at selling a product as a campaign for a social cause. Increasingly, people are calling brands out for trying to capitalize on consumers’ social awareness.