Official Guides of Savannah (OGS) recently debuted its new product – the Roaming Information Center (RIC) – a customized van with visitor information which will serve as a traveling visitors center.

OGS CEO DeAnne Mitchell said brochures continue to have a strong role in enhancing the visitor experience, even in a world dominated by digital marketing and social media. According to a 2019 Hospitality Visitor Information Survey, conducted by Bentley University, printed visitor information helps guests find where they need to go for leisure or business and almost 97% of hospitality professionals say visitor information is extremely or very important, Mitchell added.

“We wanted to offer an innovative, versatile, cost-effective approach of reaching more visitors and the RIC is the perfect complement to what OGS currently provides with brochure distribution in area visitors centers, hotels, inns and attractions. The RIC takes the visitor information directly to the events, where the visitors are,” Mitchell said.

The RIC will be professionally staffed and is currently scheduled to operate at the following events:

Savannah Speed Classic: Oct. 26-27

Savannah Rock ‘N Roll Marathon: Oct. 31-Nov. 2

Softball Factory Tournament: Nov. 23-24

Enmarket Savannah Bridge Run: Dec. 6-7

NAIA Senior Football Showcase: Dec. 14

“At the end of the day, we believe that anything that will help enhance the overall visitor experience in Savannah is something to get excited about and to support.  We’re thrilled that DeAnne has launched the RIC and know that our visitors and area businesses alike will be too,” said Joseph Marinelli, president of Visit Savannah. “Visitors want a trusted source for their visitor information when they are in a new destination and the RIC brings that information about area attractions, tours, restaurants and retail directly to them.”