SAFE Shelter Center for Domestic Violence Services is pleased to introduce a new name and look in recognition of the organization’s 35th anniversary in assisting victims of domestic violence in the greater Savannah area. Originally called Savannah Area Family Emergency Shelter, Inc., the new name better describes the array of comprehensive services for victims at the shelter, those who have exited the shelter and for those who do not require shelter but need legal advocacy.

“We wanted to go into the next 35 years with a renewed vision of how to most effectively provide comprehensive services and outreach for all victims of domestic violence,” said Cheryl Branch, executive director. “SAFE Shelter Center for Domestic Violence Services has been evolving over the years and will continue to do so to meet the ever changing needs of our clients.”

The updated logo, designed by Pam Burgess of Pamela Burgess Designs LLC, pays homage to the original logo depicting a mother, child and a shelter; and includes the new name, along with a more modern, abstract feel and cleaner lines. A nine-year old boy who was staying in the shelter with his mother drew the original logo.

“Regardless of the logo we use or any rebranding, the most important thing to remember about SAFE Shelter, in its long history here in Savannah, is that no one who has ever been active in any of its programs or services has been killed by her or his abusive partner,” reminded Branch. “We want the community and victims to know that we’re more than just a shelter.”

This is the first rebranding of the organization in its 35-year history.