The Bowen Law Group announces the release of a brand new eBook, entitled “The Little Book of Trademark Law for Startups and Small Businesses." The publication provides small business owners with an easy-to-read legal resource for building and fostering a good reputation in today’s marketplace.

Using the expertise he’s gained from years of experience as a practicing corporate lawyer, firm founder and author Charles Bowen has created a book that contains fundamental information for small or new businesses looking to protect their brand name and logo.

“Making certain you design a marketable, recognizable and legally-acceptable brand and then taking the necessary steps to protect it is a crucial aspect of starting a business,” said Bowen. “You may be inviting significant costs for your enterprise, for example, if your company is marketing itself with an unregistered mark that is already being used somewhere else in the United States. Businesses can be forced into bankruptcy because fighting a lawsuit could well require more money than a new company can afford to spend.”