Enmarket, (formerly Enmark) has announced it is investing over $500,000 per year to increase the starting salaries of its convenience store employees and has raised its senior general manager earnings potential to a minimum of $55,000, with a profit sharing bonus. This decision underscores the company’s commitment to building the best workplace in the retail industry.

“We want to offer the freshest experience for our customers, and we’re starting with how we better support our store-level team to lead the industry,” said Ryan Chandler, Vice President of Business Development at Colonial Group Inc., the parent company of enmarket. “To get there, we have to set ourselves up to develop, retain and attract the best people. That’s precisely why we have established an industry-leading career path, compensation program and benefits structure. Training, development and recruiting are key priorities. At the same time, we will have industry leading responsibility and accountability.”

The Savannah-based company is offering starting salaries well above the national federal minimum wage rate of $7.25. This strategy is expected to attract new talent to the company and aligns with enmarket’s “Enriching Life” campaign. “It’s more than a campaign; it’s our mission,” said Chandler. The campaign strives to foster the personal and professional growth of team members, now called Chief Enrichment Officers, or “CEOs.” According to Chandler, “Enriching life starts with our team because we know that investment leads to the highest levels of customer satisfaction.”

The employment requirements for managers and senior general managers were also strengthened to attract candidates with higher levels of education, experience, proficiencies and management skills. The salary for a senior general manager was increased to a midrange of $55,000 a year, while the mid-range of the average management salary rose to around $45,000 a year. Enmarket managers will additionally have the opportunity to earn a 5% bonus of their store’s net income.

Enmarket’s commitment in increasing employee compensation and benefits underscores its position as a market leader and aligns with the company’s 2015 rebranding and name change, which also added new healthy snack products, fresh foods and take-home meal solutions to more than 60 store locations throughout Georgia, South Carolina, and North Carolina.

“There’s so much happening to enrich the lives of our customers and employees,” said Matt Clements, Director of Marketing. “Enmarket is recognized as a brand of friendly employees, fresh offerings and quality fuels. We’re now pleased to be leading the way again by making a substantial investment in the building the greatest retail team in the industry.”