The management team of DX Marketing has appointed its first Chief Technology Officer.  Jerry Gearding will manage and direct all data, digital and technology needs for DXM, which is one of the country's most comprehensive targeted marketing firms offering end-to-end services including research and analytics, GIS mapping, digital, creative, and a full-suite of commercial printing services.

For the past 18 months Gearding has served as data engineer at DXM chiefly responsible for integrating the company’s massive data banks into the Oracle Marketing Cloud platform and configuring myriad overlays of data mining and advance visualization tools.

“Jerry has been instrumental in elevating DX Marketing from a regional direct marketing company to an industry leader for advanced predictive analytics and targeted marketing,” said DXM President Ray Owens. “His leadership in this area will help ensure DXM remains at the forefront of the constantly changing and increasingly complex world of Big Data.”