On Wednesday, April 20, DX Marketing Chief Operating Officer David Matchett will participate in the 2016 CMO Think Tank hosted by Argyle Executive Forum in Seattle. Titled “Driving Better Outcomes through Marketing Analytics,” the event will bring together leading marketing executives throughout the Pacific Northwest. Matchett and fellow think tank panelists will discuss leveraging marketing analytics to better understand customers, predicting marketing performance, driving financial results, and the challenges surrounding all of these initiatives. Other key topics will include aggregating data to discover insights, leveraging analytics to target the right customers, improving customer engagement with real-time personalization and cross-channel interaction.