Strength of Nature LLC, a fast growing global leader in the multi-cultural hair care industry, announced an investment by Godrej Consumer Products Limited, a leading India-based consumer goods company with significant operations in Africa and other global markets.  The investment will significantly expand Strength of Nature's ability to meet the evolving needs of the world's multicultural consumer. The transaction is expected to close this month, and is subject to customary conditions including regulatory reviews and approvals.

Strength of Nature's current management team, led by its founder and CEO Mario de la Guardia, will continue to manage the worldwide business.  Strength of Nature will continue to operate in its current facility in Savannah, GA., and existing relationships with retailers, wholesalers, distributors, brokers and suppliers will not change.  

Mario de la Guardia, founder and CEO of Strength of Nature, said: "Our vision and commitment is to provide the highest quality, most innovative hair care products that meet the diverse needs of our multicultural consumer worldwide.  While we have made significant strides in achieving this vision here in the US, this exciting strategic global partnership with GPCL provides us with a unique opportunity to better serve the huge number of potential consumers outside the US, especially in Africa.  The synergies between our strong US platform and Godrej's African footprint are compelling, as is our shared commitment to excellence and innovation for the betterment of our employees, consumers, customers and communities."

GPCL is a leading consumer goods company with geographic focus on Asia, Africa and Latin America, and with a strong worldwide share of the hair color and weaves/extensions market.  Adi Godrej, Chairman, Godrej Group, said: "This acquisition is a key piece in our strategy of bringing high quality hair care products to women of African descent in those areas where we have strong local operations, particularly in Africa itself.  We share the vision of Mario de la Guardia and his management team to drive Strength of Nature and its great brands to worldwide leadership, and look forward to working with them to make this happen through continued innovation and strong consumer focus."

"This strategic alliance will allow Strength of Nature to even better meet the needs of our worldwide consumer, and to expand our partnerships with media and influencers around the world.  All of us at Strength or Nature are excited about the global opportunities this will afford," says Charlene Dance, Global Marketing Director of Strength of Nature.