Rockbridge Plans New Hotel in Savannah

Staff Report From Savannah CEO

Wednesday, June 15th, 2016

The Hotel at 412 Williamson, a new, seven-story boutique hotel located in Savannah’s Historic District, recently broke ground in June. Rockbridge, an investment platform focusing in real estate and operating companies, plans to open the property in July 2017.

The property, which is part of Starwood’s Tribute Portfolio, will span an entire city block on River St. Once surrounded by a power plant, bottle factories, and a shipping channel, the city block that is the hotel’s site is the historic district’s last underdeveloped parcel, which at one time supported the shipping industry.

Rockbridge worked in close collaboration with the city and with several other partners, including Gunn Meyerhoff Shay Architects, interior designers FODA Studio and Parts and Labor, and Rockbridge’s branding affiliate.

“Working creatively with our partners and the city, our goal is to create a property that delivers the feel of a truly unique place, one that captures the essence of Savannah and pays homage to the culture of the area while offering guests a contemporary experience,” said Rockbridge CEO Jim Merkel. 

With 173 guestrooms and 162,000 sq. ft., The Hotel at 412 Williamson features an all-king concept for the property, with 82 double king rooms, 66 kings and 25 king suites.