Seventeen years after first entering the market, Bluemercury, Inc., the nation's largest and fastest-growing luxury beauty and spa retailer announced the opening of their 100th store in Savannah. The milestone achievement was marked by a grand opening celebration event that took place Thursday, July 21, complete with a ribbon cutting ceremony led by Mayor Eddie DeLoach.

In 1999, Bluemercury founders Barry and Marla Beck identified a gap in the beauty market. Cosmetics and skin care products could largely only be purchased at mass retailers - drug or department stores. With Bluemercury, the Becks aimed to create a neighborhood beauty store, where customers could receive a personalized, educational and friendly shopping experience. “I wanted a place where I felt comfortable asking questions, where the staff could not just sell one line, but could advise me on the best products throughout the store,” Marla Beck says.

The Savannah store, located at 110 West Broughton Street, is emblematic of Bluemercury’s past, present and future; it simultaneously speaks to the brand’s heritage, and plans for growth. Located in the historic Jacob’s Men’s Shop Building in downtown Savannah, the store serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy. The space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood floorings, and the original terrazzo entryway.

Looking forward, Bluemercury Savannah marks the foray into a larger size retail format; the store is upwards of 2,200 square feet. “We’ve been looking to expand our store size for some time,” says Barry Beck, Bluemercury Co-Founder & Chief Operating Officer. “Savannah is exemplary of Bluemercury’s focus on innovation and a laser-focused real estate strategy. We have to continue to find the white space in retail; retailers who consistently work to innovate and enhance the shopping experience will not only survive, but thrive, during this disruptive time in retail history.”

The Savannah location houses over 50 leading beauty brands, including heritage brands La Mer, Skinceuticals, Natura Bisse, Kiehl’s, Trish McEvoy, NARS, Oribe, Molton Brown, along with newcomers Hourglass, RMS, Tara Smith, and This Works. Bluemercury’s exclusive products, including the Trish McEvoy The Power of Makeup Planner and the Estee Lauder Genuine Glow line, and proprietary brands, M-61 skincare and Lune + Aster cosmetics, will also be available.  Furthermore, Bluemercury Savannah will feature the company’s first Jo Malone micro shop; an interactive shop-in-shop that allows clients to experience the beauty of Jo Malone’s full range of fragrances, creams, and washes.

“We look for brands that have a distinctive point of view,” says Marla Malcom Beck, Bluemercury Co-Founder & Chief Executive Officer. “For us, partnering with brands is a long-term relationship. We’re not looking for the latest trend that’s hot this year and gone the next. We want lasting, sustained quality.”

Bluemercury’s retail expansion will not dilute its core focus on hyper-personalized customer support. Marla Beck notes, “Our mission was—and is— to be the best at giving beauty advice. Shopping for beauty is a complicated and personal process. If you have acne and you want to find the best product for you, for example, that’s a really personal thing. Bluemercury is for discovery, expertise, tips and tricks. I’ve always said, I don’t know what products we’ll be carrying ten to fifteen years from now, but we’ll always be the best at giving beauty advice.”

Bluemercury will also celebrate their 100th store with special offers across all doors on Saturday, July 23rd. Customers can receive complimentary mini-facials and makeup touch-ups, along with product giveaways on Facebook, Twitter, and Instagram.